PHILOSOPHY

As China's top performing arts centre, the NCPA will adhere to the guiding principle of 'for the people, for art and for the world' and strive for the objectives of being: a key member of prestigious international theatres; the supreme palace of performing arts in China; the leader of arts education and popularization; the grandest platform for international arts exchange; an important base for cultural and creative industry. 

Follow the principle of “for the people, for art, for the world”; 

Advocate high-standard and high-quality classic arts and folk arts; 

Perseverance in and encouragement for innovation;  

Advocate the core value -- “Art changes life”;  

Treat all the programs from the perspectives of both artistic standard and market value; 

Perseverance in the operation principle of honesty, win-win cooperation, and sustainable development. 

After years of exploration and practice, NCPA has gradually formed a set of unique management model, reflecting our scientific management ideas and achieving good effects.

After years of exploration and practice, NCPA has gradually formed a set of unique management model, reflecting our scientific management ideas and achieving good effects.  

 

I. Implementing brand management strategy 

II. Coordinating the relationship between art and business

III. Providing professional and refined management and technical support

IV. Providing personalized services

V. Put emphasis on nurturing the audiences 

    

• Contact Us

  Organisational Collaboration zhutx@chncpa.org

  Press Inquiries ncpaenglish@chncpa.org

  Sponsorship fzb@chncpa.org

  Art Collection yangxc@chncpa.org