On the eve of the 14^th anniversary of its founding, the NCPA has reached a strategic partnership with China Life Insurance recently, making the latter a new strategic partner as a follow-up to Mercedes Benz, Bank of China and Beijing Financial Street. In the future, both sides will cooperate in the popularisation of elegant art to meet the people’s new expectations for a better life and contribute to the booming development of China’s art cause.

Since opening in 2007, the NCPA has followed its guiding principles “for the people, for art and for the world” and adhering to the development concepts of “trendsetting, inheritance, innovation, inclusiveness and openness”. By far, the NCPA has become the most modernized national centre for performing arts with strong art production capacity in the world. Having borne in mind its original aspiration of developing art for the people over the past 14 years, the NCPA remains committed to building an art palace to benefit the people with a great many Chinese and foreign classic performances and plays. The NCPA strengthens its cultural confidence to continuously launch influential works of art and create a stage for performing arts and original arts; innovating the form of art popularisation, broadening the scope of art popularisation, and setting up a platform for art education and popularisation; deepening the role of the “Beijing Forum for Performing Arts” to jointly build an exchange platform for global performing arts institutions.

The high-quality development of the NCPA is all owed to the full support of social forces. As a large financial and insurance enterprise, China Life Insurance always upholds the vision of people-centered development, staying true to its original aspiration and keeps firmly in mind its mission, shouldering its social responsibility and performing its duty as a central financial enterprise in practice in an effort to make a new breakthrough in comprehensive operations, technological innovations and international layout. With a strong sense of social responsibility, professional financial and insurance service and high synergetic development ability, China Life Insurance supports the development of the economy, society and all undertakings relating to the people’s livelihood. Partnering with the NCPA is a living example of China Life Insurance’s willingness to provide active support for public good and give back to society, and also a new step that both sides have taken to carry out practical activities that bring tangible benefits to the masses and offer a more fulfilling, richer and higher-quality spiritual and cultural life to the people.

The strategic cooperation between both parties is a practical response to the Party Central Committee’s decision and deployment. The two sides will combine financial power closely with art development to promote the prosperity of the times in the flourishing culture so that the culture and art can benefit the public on a wide scale. In the future, with the support of all walks of life, the NCPA will showcase its exuberant artistic charm and creativity to launch more excellent works that meet the people’s cultural needs and enhance their mental strength.